It is one thing to come up with a design for a Christmas Greeting card; but how to market them so they will sell, is another matter. There are some obvious times of the year when you try to sell specific items e.g. Christmas, Easter and Valentines Day. Greeting cards can fill all these roles and the Christmas greeting card would be the most popular.
The next thing to consider is how to make your Christmas greeting card designs distinctive. Everyone relates to the Christmas tree and baubles and many of the Christian subjects e.g. the Three Wise Men. It can be a real dilemma to create a design that is truly rare. Why not try using an illustration of your pets or baby and include Christmas props in the photo?
These gorgeous Cavalier King Charles Spaniel cards are for your very special friends and loved ones.
To have a successful range of cards you will need a well trained dog; a photographer; a printer and good packaging, including a cello bag to safeguard the cards.
A good way to decide what product to produce is to go to the free Google keyword tool to see what is being searched on.
For example if you search on ‘greeting cards’ you will find over 2 million others search on that keyword. You need to discover a keyword which indicates a niche market, with a search volume of between 1,500 and 40,000.
‘Big is not better’ when selling via this medium. You have a better chance of being found from a search if you had a more targeted keyword such as ‘Christmas greeting card’ which has a
search volume of 22,000. This Christmas Greeting Card design will seem charming to all.
Another keyword with a 2,400 search volume is ‘dog greeting cards’. Particular breed keywords usually do well, so do a search on them as well. If there are between 1,500 and 40,000 searches per month, promote your Christmas greeting card designs with the sites that have a following for the particular breed of dog appearing in your cards e.g. Dog Forums.
When producing your Christmas greeting card designs, think creatively and figure out what else you could use the photos for. You could consider Swap Cards for the kids. With little or no extra work you would end up with some great Christmas stocking fillers for kids. Check out these Christmas Greeting Card designs and matching Swap Cards, featuring the Cavalier King Charles Spaniel
